Chapter 20: Every new parent believes their baby is beautiful. In the same way, every songwriter pours his heart and soul into composing a song and thinks their songs are beautiful. Like people, songs have a birth date, and many times must be nurtured along in order for them to grow and get noticed. This chapter gives the reader an inside look at the songwriting and marketing process, including previously untold stories of how some big songs and hits were created, and how Chris’s journey and experience in this area helped establish him as a successful songwriter in both the Christian and the Pop world.